In Copywriting on December 14, 2010 at 20:27
Do you know what you want to say,
but not how to say it?
Do you know who you’re speaking to,
but not how to make them listen?
Do you like evocative words that delight,
but also need practical words that deliver?
It’s all in the subtle power of a creative approach and the right tone of voice.
Whether writing from scratch, or editing drafts, I aim to work with my clients, asking questions that get to the heart of:
- your story – who, what, why
- what you want to achieve
That’s because I want to make sure that your copy is not just finished with professional accuracy, but also really works for both you and your audience.
Because, deep down, you know what you want to say. You just need to give it the right voice.
So if you’re stuck for words for anything, from direct mail to websites, contact me – and I’ll give you that voice.
In Journalism on December 14, 2010 at 20:24
As a keen traveller with a love of good wine and a subscription to Delicious Magazine, it’s surely only right that I should be a travel writer and restaurant reviewer, as well as occasional feature writer on other lifestyle topics.
I’ve been published by The Independent, Manchester Evening News, Pilot Guides and Didsbury Magazine; I’ve been the official restaurant reviewer of the latter publication for several years, and I also write book reviews for UrbanDeva.
I travel extensively and as much as possible; recent escapades have taken me to Italy, Spain, Thailand, Australia, Peru and Croatia. I’m also half-Malaysian and return to Kuala Lumpur every couple of years to catch up with both the family and the city.
I love my wine *hic* and have written articles on wine tasting and reviewing, aided by having completed the Wine and Spirits Education Trust Introductory and Intermediate Certificates in Wine and Spirits.
If you’d like to find out more, or commission me for any articles, just say hello.
In Scribbling on December 14, 2010 at 19:50
With the exception of my teenage diary (which I pray will never see the light of day again), most of my writing has been intended for either a commercial or an academic purpose, commissioned by an agency’s account manager, a business owner, an editor, or (during my English degree) a tutor.
Recently, however, I have learned the delights of flexing my ever-typing fingers for writing of a more personal nature.
Short stories are proving particularly appealing and I’ve become a member of Shortbread Stories, enjoying reading the work of some talented writers, and occasionally contributing some of my own.
Still, even when given complete creative license, I can’t quite escape my commercial roots, as demonstrated by a ‘commercial fantasy’ tale I wrote for WestFest, a lovely local festival in the Mancunian suburb of West Didsbury. The Legend of Sia: An Entrepreneurial Fairytale celebrated the spirit of independent local businesses and showed appreciation for their collaborative efforts in making festivals like WestFest a real community success.